Connect

Ensure members clearly understand and experience the full value of membership through a simplified onboarding journey and sustained engagement beyond the first year.

Equip local associations and brokers with turnkey tools to communicate value and engage members at the local level.

Increase awareness and usage of high-value services by integrating them into daily workflows.

Communicate directly with consumers through integrated media campaigns that emphasize the essential role of REALTORS® and promote the value they provide.

Deliver more relevant, targeted communication that connects services to real business moments and reduces unnecessary noise.

Modernize how members access information through a more intuitive, mobile-friendly, and centralized experience.

Strengthen members’ ability to clearly communicate their value to consumers in a changing real estate environment.

This list of ideas and thoughts was developed by the Strategic Planning Committee to provide context and insight into discussion that led to the creation of these strategic priorities.