Texas REALTORS®
2027-2028
Strategic Plan
Stronger Together
Stronger for Texas
Texas REALTORS® enters the 2027-2028 plan period from a position of strength: a deeply committed membership, a durable core of services that members rely on every day, and a brand that stands for professionalism, advocacy, and trust. This plan turns that foundation into momentum—protecting what matters, deepening what works, and evolving what must change.
Texas REALTORS® Mission:
We advance REALTORS® and the communities we serve through advocacy, professionalism, and resources - earning the trust of our members and the consumers they serve every day.
We've organized our work around three pillars—Advocate, Connect, and Evolve—the ACE framework that focuses our energy on what only Texas REALTORS® can do for our members. The plan is intentionally written as a set of commitments—"We will" statements—because that is how members will judge us, and how we want to be judged. Texas is at the forefront of creating the future of American real estate. Together, we are not just adapting to change—we are shaping it.