
The National Association of REALTORS® (NAR) recently launched the sixth version of their "That's Who We R" campaign, an initiative designed to showcase the unique value and expertise REALTORS® bring to the real estate market. This campaign will soon become a familiar presence across various media platforms, including television, streaming services, radio, and social media, highlighting the role of REALTORS® in the industry. As part of this effort, NAR has worked closely with its Consumer Communications Committee and a creative agency to craft a campaign that resonates with both REALTORS® and consumers.
In addition to the advertising campaign, NAR has released the fourth season of their docuseries "First-Time Buyer" on platforms like Hulu. This series provides a realistic view of the homebuying process, featuring REALTORS® from different cities assisting first-time buyers. This approach aims to offer a more in-depth understanding of the challenges and triumphs encountered in real estate transactions. Alongside these initiatives, NAR is actively working to dispel common misconceptions about the industry.
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